MARKETING BERBASIS DATA : Mengubah Analitik Menjadi Strategis Bisnis
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MARKETING BERBASIS DATA : Mengubah Analitik Menjadi Strategis BisnisAbstrak
Di tengah berkembangnya dunia bisnis yang semakin bergantung pada data, buku ini membahas bagaimana analitik data dapat mengubah strategi pemasaran menjadi lebih cerdas dan efektif. Dengan mengolah data menjadi informasi yang bernilai, perusahaan dapat meningkatkan pengambilan keputusan, memahami perilaku konsumen dengan lebih baik, serta menyusun kampanye pemasaran yang lebih terarah dan personal. Buku ini juga mengupas tantangan yang dihadapi dalam pemasaran berbasis data, termasuk masalah etika dan privasi dalam pengumpulan data, serta pentingnya menggunakan teknologi dan alat analitik yang tepat. Penulis berharap buku ini dapat memberikan wawasan baru kepada pembaca tentang kekuatan data dalam membentuk strategi pemasaran yang lebih terukur dan berkelanjutan. Diharapkan, pembaca dapat mengaplikasikan konsep-konsep yang disajikan untuk menciptakan pemasaran yang lebih responsif dan berbasis hasil, serta memaksimalkan potensi data dalam mendukung kesuksesan bisnis di era digital ini.
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