MANAJEMEN BISNIS DIGITAL : Dari Konsep Hingga Praktik
Kata Kunci:
MANAJEMEN BISNIS DIGITAL : Dari Konsep Hingga PraktikAbstrak
Era bisnis digital telah mengubah cara kita bekerja, berinteraksi, dan bahkan berpikir tentang bisnis itu sendiri. Dengan berkembangnya teknologi digital, terutama internet dan perangkat seluler, perusahaan kini dapat menjalankan operasionalnya dengan lebih efisien, menjangkau pasar yang lebih luas, serta meningkatkan pengalaman pelanggan. Bisnis yang sebelumnya mengandalkan metode tradisional kini dituntut untuk bertransformasi agar tetap relevan di dunia yang semakin terhubung. Transformasi digital di dalam dunia bisnis melibatkan pengadopsian berbagai teknologi canggih, seperti cloud computing, big data analytics, artificial intelligence (AI), dan Internet of Things (IoT). Semua ini memungkinkan perusahaan untuk meningkatkan produktivitas, efisiensi, dan menawarkan layanan yang lebih inovatif kepada pelanggan. Era digital membuka peluang untuk merampingkan proses, mengurangi biaya, dan memperkenalkan produk atau layanan dengan cara yang lebih efektif dan responsif. Salah satu ciri utama dari era bisnis digital adalah meningkatnya penggunaan data dalam pengambilan keputusan. Bisnis kini tidak lagi mengandalkan intuisi semata dalam merancang strategi atau menentukan arah perusahaan. Namun, mengumpulkan dan menganalisis data pelanggan, perilaku pasar, dan tren industri untuk menghasilkan keputusan yang lebih cerdas. Dengan teknologi analitik yang semakin canggih, perusahaan dapat memprediksi perilaku konsumen, mengidentifikasi peluang pasar, dan mengoptimalkan kinerja operasionalnya.
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